Fairtrade is a dynamic, consumer driven, international movement. It links disadvantaged producers in developing countries with businesses and consumers in the developed world. Fairtrade is about business and trade – not charity. Fairtrade ensures the payment of a fair price for globally traded products and supports disadvantaged producers to access markets; enabling them to provide for their families and invest in local community development. Sales of Fairtrade Certified products are growing rapidly in Australia and New Zealand, and more and more businesses are signing up to use the Fairtrade Mark on their products. Fairtrade Australia and New Zealand is a not for profit company governed by a Board of Directors and is a member of Fairtrade International.
The position sits within the Public Engagement and Advocacy team, which works across both Australian and New Zealand markets. The team works together on everything to do with Fairtrade consumers and supporters; from research, insight and education to creative, marketing and events.
The Public Engagement and Advocacy team works closely with the rest of the organisation and the wider Fairtrade network to achieve its goals - of building the movement for change in trade practices and creating campaigns – which ultimately lead to growth in awareness and sales, providing fairer trading conditions and greater returns for producers in developing countries.
The Marketing Campaigns Manager is responsible for the project management and execution of key marketing campaigns to be implemented during this contracted period. The role exists to backfill a staff member on secondment to Fairtrade’s International office.
This position reports to the Public Engagement and Advocacy Manager - Acting and works closely with members of the Public Engagement and Advocacy team across the Australia and New Zealand offices. The role has key working relationships with the Business Development team and their primary stakeholders, including Fairtrade licensees and retailers.
Duties & Responsibilities
- Implementation of key marketing campaigns: Fairtrade Awareness campaign, School Cotton Campaign and Fairtrade Fortnight campaign.
- Project management, including: stakeholder management (internal, external creative agency, media buyers, retailers and Fairtrade licensees) budget management, creative oversight and securing required authorisation.
- Integrating campaign activation with existing communication channels (including website, social media, eDMs and Google advertising).
- Monitoring and evaluating success of activities and ROI as required.
- Excellent campaign and project management skills.
- Outstanding written and oral presentation skills.
- Collaborative, adaptable and well-organised.
- Able to keep big picture in mind while also demonstrating attention to detail.
- Effective influencer of a variety of stakeholders.
- Able to clearly and effectively communicate complex ideas with diverse audiences through a range of mediums and knows how to achieve stakeholder buy-in at every opportunity.
- Takes initiative and also direction when provided.
- Values strong working relationships; internally and external to the organisation.
Education and Experience
Experience in managing professional marketing campaigns, ideally working with agency staff and external stakeholders (preferably in the FMCG environment).
Completed a Bachelor’s degree, preferably in communications, marketing, business, journalism or other relevant discipline; or demonstrated comparable work experience.
Term and Benefits
This position is a 3-month contract that requires an immediate start.
As a non-profit, public-benevolent institution, we can't offer you the highest salary, but do offer a salary packaging scheme that allows up to $18,450 of your salary to be taken tax-free, this means more money in your pocket! For example, on a $75k annualised salary, your take home pay could be the equivalent pay packet of a salary of over $83k when taking full advantage of the scheme.How to apply for this job
If this sounds like you, we'd love to have a look at your CV by COB on Tuesday 27th June 2017.
We want to be respectful of the time you commit to applying for this position. To facilitate this, all initial enquiries should be made by submitting your CV only -- no cover letters please, to David Gonzalez, Executive Support Officer at email@example.com, using the subject line: Marketing Campaigns Manager application.
If you meet the basic requirements for this position, a link will be emailed to you outlining the next steps in the application process.
All applicants will receive a response.