Monitoring and Evaluation

Fairtrade has a committed program of Monitoring, Evaluation and Learning (MEL) to support learning and improvement in the Fairtrade system.

    More than 1.65 million farmers and workers in Fairtrade Certified organisations         

Fairtrade has a committed program of Monitoring, Evaluation and Learning (MEL) to support learning and improvement in the Fairtrade system.

The Fairtrade system focuses on specific monitoring and evaluation activities to improve our understanding of how Fairtrade is benefiting producer organisations and communities, in order to generate recommendations and that can deliver greater impact. 

This information is used to improve the Fairtrade Standards, producer support, Fairtrade certification, and other activities, in order to better serve participating farmers and workers and their organisations.

The Fairtrade MEL Program, which complies with ISEAL’s Impacts Code, collects regular monitoring data from all producer organisations that hold Fairtrade certification. Regular monitoring covers all products and all countries where certified producer organisations are present. Growth in markets is monitored by the marketing-facing organisations present in countries where Fairtrade products are sold; this market data is shared with and consolidated by Fairtrade International on an annual basis. 

The monitoring data forms a core basis for our understanding of how certification is working, and how the benefits of Fairtrade are being distributed between products, geographies, and producer organisations. The scope of the monitoring program has recently been expanded to include new indicators, and it is realistic that many of the outcomes and impacts of Fairtrade can only be assessed through in-depth research. Much of the data gathered through the monitoring process has been published annually since 2009 and can be accessed here.

Need more detail?

Our Monitoring and Evaluation reports have extensive information: